Calls for better tourism promotion for Chew Valley

Calls have been made for Bath and North East Somerset Council to do more to promote the Chew Valley and Mendips in local tourism literature.

Conservative councillor for Chew Valley North, Liz Richardson, has called upon the Council to ensure that the area’s attractions are included in promotional material, after discovering that the area has been left out of the latest Visit Bath brochure.

The brochure, which provides information for tourists on places to visit in and around Bath, includes attractions in the Cotswolds, Wiltshire, and the Somer Valley, but makes little mention of the Chew Valley and Mendips.

Councillor Richardson has tabled a question to the Council’s Liberal Democrat Cabinet calling for the authority to ensure that the rural areas in Bath and North East Somerset are better promoted in future tourism material.

Cllr Richardson said:

“We have many attractions here in the Chew Valley and Mendips worthy of inclusion in the Council’s promotional material, including numerous scenic walks through our beautiful countryside, our own ancient stone circle, picturesque villages, country pubs and of course the lakes themselves.

“Yet for some reason none of these get a mention in the latest Visit Bath booklet, whilst areas outside the authority such as Wiltshire and the Cotswolds are featured heavily.

“I have called on the Council to ensure that in future editions of this booklet, and other tourist material, the attractions in rural B&NES are not forgotten. It’s important for our local economy to encourage people to come and visit our area, use our pubs and restaurants and stay in local B&Bs. I hope the Council will take this on board in future.”